After half a month's recruitment of correspondents initiated by the brand operation center in the early stage, now our company's team of correspondents has been established. In order to improve the quality of the company's news publicity, promote the work of news publicity to a new level, and improve the level of news acquisition and writing and photography technology of correspondents, our company launched a one-day summer 2019 correspondents training on August 12.

This training adopts the linkage mode of "theory + practice", which is theory teaching in the morning and practice operation in the second floor production area of the company in the afternoon.

At the beginning of the training, Xiao Haile, chairman of Jiale Co., Ltd., delivered a speech. President Xiao said that publicity is not only an important means of shaping the corporate image, but also an important bridge for the external communication of the enterprise. He hoped that the correspondents would be trained and operate more frequently to contribute their own strength to shaping the corporate image.

Jiang Yanping, director of the brand operation center, publicized and implemented the measures for the management of correspondents, the notice on the training of correspondents in the summer of 2019, and the measures for the incentive of correspondents of communication Jiale Co., Ltd. (for Trial Implementation), so that the correspondents could further understand the assessment mechanism and dimension of the publicity work, and clear the future work direction.

Next, Qiao Yi and Xu mincong, the brand operation center, respectively explained how to improve the level of news writing, news photography skills, and the requirements of the company's internal journals.

In the afternoon, Wang Yong, a correspondent from the third marketing department, shared his experience with you, telling you that you need to do more and operate more to strengthen your writing ability and shooting ability. After that, we went to the production area together for a "small trial with a knife" to capture the moment when the masters on the production line did each process in an orderly, rigorous and careful manner.

After this day's study, the students have gained a lot and have a deep understanding of how to do a good job in the communication work, which greatly promotes the improvement of the quality of the communication team, and plays a positive role in promoting the company's propaganda and reporting work and better serving the center's work.